Social Media Publishing with Connect
7 of 10 companies in Germany already use social media channels to communicate with their customers. The primary reasons they do so are to increase awareness and to address potential customers in a target-group-appropriate manner.
But the large number of channels – Facebook, Twitter, Xing, etc. – makes it increasingly complex for companies to operate them efficiently. Customers also expect new content at frequencies that vary from channel to channel.
Plan, create, and publish posts across teams for all channels
The Social Media Publishing area in Connect allows you and your marketing social media team to quickly and easily plan, create, and publish content. The clearly arranged editorial calendar helps you to keep track of all posts and supports you in implementing cross-channel campaigns.
Social media publishing functions in Connect
- Clearly arranged editorial calendar
- Cross-team briefings
- Content saved as templates
- Creation of multi-media content
- Comprehensive management of roles and privileges
- Control of coordination processes
- Powerful analyses
A central tool for managing all channels
The Connect social media publishing solution allows you to quickly and easily publish articles in the most popular social media channels. You can use the shared central access to gather your entire editorial team at a virtual table. Topics and channels are thus organized better and more simply, and the entire process is more efficient.
Connect also allows you to answer all customer inquiries you receive from social media directly from the central inbox. This means that you will never again miss an inquiry, and your efficiency will rise demonstrably.