Social Media Monitoring – Connect provides an overview of all digital channels
Our Social Media Monitoring Tool services
- Top usability
The dashboard provides intuitive navigation and simple workflows for encoding contributions and processing insights.
- Topic search
In addition to grouping social media contributions by keyword, we automatically detect semantic developments in existing topics.
- Sentiment analysis
Sentiment recognition goes beyond lists of terms with positive or negative connotations. Our methodology also recognizes irony and identifies the meaning of ambiguous terms for a specific context.
- Entity name recognition
Our solution automatically recognizes persons, places, and products in texts. This allows us to enrich social media posts and authors by adding further relationships.
- Relationship extraction
This technology helps you analyze and track user, brand, and product relationships.
Areas of application for social media monitoring
You can use Social Media Monitoring in various areas of your company. Marketing and Sales will benefit from exciting insights from the collected data, as will the following departments:
- Corporate Communications (PR)
- Human Resources (HR)
- Product Management
- Research and Development